GA4 & KPIs

Project: Landing Page Analytics and Conversion Optimization for a MedTech AI Platform

Nov 5

Product Analytics, UX Evaluation & Conversion Optimization

A lead-generation landing page for a MedTech AI platform was designed and evaluated using a focused KPI framework. The analysis, conducted with Google Analytics 4, revealed that the page effectively converted interest into qualified leads, with 12 out of 32 visitors completing the form.