JTBD Analysis and Prototyping
User Research, Usability Testing & Low-Fidelity Prototyping
Feb 1
Optimizing Jira Workflows through User Research, JTBD Analysis and Prototyping
User Research, Usability Testing & Low-Fidelity Prototyping
A project aimed to enhance Jira workflows by identifying usability challenges through user research, job-to-be-done (JTBD) analysis, and prototyping. The research uncovered issues such as task status ambiguity and fragmented documentation, prompting the creation of low-fidelity prototypes designed to enhance clarity and minimize effort. The project underscored the significance of reducing friction and clarifying workflows in enterprise software.
Customer Journey Mapping for a Quality Management
UX Research - Service Design & Product Structuring
Dec 17
End-to-End Customer Journey Mapping for a Quality Management Platform
UX Research, Service Design & Product Structuring
A digital quality management platform was developed with a shared end-to-end Customer Journey framework. This framework, divided into four phases, mapped user actions, touchpoints, challenges, and emotional states to enhance usability and minimize cognitive load. By integrating UX, product management, and operational processes, this approach underscored the significance of intuitive navigation in intricate systems.

